PROJECT:
PATRSON.
Responsible for creating graphics and merchandise design for Paterson, a skate tennis-centric brand, I was tasked with designing a variety of products that aligned with the brand’s aesthetic and style. My responsibilities included creating graphics, merchandise, cut-and-sewn items, accessories, and collaborative projects that suited the brand’s skate tennis focus and the preferences of its target audience. I worked closely with the team at Paterson to conceptualize and develop these products on a seasonal basis.
Photos By: @paterson @cobra24 @adamjasoncohen @mollycranna @focusstephen @mediamonks
ROLE:
Graphic Designer
TECHNIQUES:
Graphic Design, Illustration, Apparel Design, Print Design
PATERSON. x JSP – COMPLEXLAND 2021
Inspired by the pier life, funnel cakes, and souvenir shops of the Jersey Shore. The designs will incorporate the Paterson and JSP brands with sailboats in the sunset, as well as incorporating free birds into the design. I was responsible for bringing all of these elements together in a cohesive and visually appealing manner. I worked closely with the Paterson team to translate the vibrant atmosphere of the jersey shore for this project.
COURTSIDE WARM-UP SHIRT & SHORT
SEASONAL GRAPHIC TEES
RACK IT UP TEES & BUCKET HAT
